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Equal Employment Opportunity

The World Arena and Pikes Peak Center are firmly committed to equal employment opportunities and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, marital status, creed, age, national origin, physical or mental handicap, or veteran status. The World Arena will make all employment decisions based on equal employment opportunity principles.

To apply for an open position:
1. Complete an application
-applications may be downloaded here for all positions.
-applications may be also obtained at the reception desk at the World Arena


How to Apply:

Part-Time Positions:
1. Submit a completed application to:
-Reception desk at the World Arena
-Email to: openposition@worldarena.com
-Mail to: World Arena: Attn. Human Resources - 3185 Venetucci Blvd., Colorado Springs, CO 80906
-Fax to: 719-477-2199 with label Attn. Human Resources

Full Time Positions:
1. Submit a completed application, resume and cover letter to:
-Reception desk at the World Arena
-Email to: openposition@worldarena.com
-Mail to: World Arena Attn: Human Resources - 3185 Venetucci Blvd., Colorado Springs, CO 80906
-Fax to: 719-477-2199 with label Attn. Human Resources

No phone calls, please. All applicants will be contacted.


Job Description

 Job Title:        Director of Sales, Marketing & Promotions               

Department:  Sales, Marketing & Promotions Department

Reports To:   Assistant General Manager

Status:            Full-time, exempt

Summary:  The Director of Sales, Marketing & Promotions is responsible for the overall supervision and performance of the Sales, Marketing and Promotions Department.  Specific duties include: Responsible for sales and marketing at all events at the World Arena, Pikes Peak Center and the Ice Hall; Maximize ancillary sales; Develop and manage marketing and promotional plans for each venue and its events.   Negotiate and purchase media buys; Sponsorship fulfillment; Supervise and direct the overall performance of the Department which includes New Media Manager, the Group Sales Manager, the Technical Marketing Manager and the Penrose Club Concierge.

Primary Activities:

          Develop marketing and promotional plans for World Arena and Pikes Peak Center events.

          Utilize marketing assets to maximize ancillary sales such as food/beverage, parking and merchandise.

          Prepare and execute schedules and promotions for online, street, radio, print, tv, social and email campaigns.

          Work with promoters to develop event marketing plans, including, but not limited to, sales budgets and goals, target audiences, marketing materials, special promotions and incentives.

          Plan and oversee marketing budget and submit marketing back-up documentation for each events settlement. 

          Develop excellent relationships with Club Members and develop activities to engage them in World Arena and Pikes Peak Center events.

          Increase and promote Club membership.                                         

          Develop and maintain excellent relationships with venue sponsors and proactively fulfill sponsor agreements.

          Track the success of marketing plans and promotions and develop contingency plans based on timely evaluation.

          Provide excellent customer service for promoters.

          Develop and maintain excellent relationships with media partners.

          Develop press announcements/releases.

          Hiring, supervision and direction of the department staff and services as it pertains to Marketing, Club Membership, Media Buying, Social Media, Group Sales and Sponsor fulfillment.

Other Activities:

          Act with the World Arena’s and Pikes Peak Center’s best interest in mind. 

          Promote and adhere to the World Arena’s mission statement and employee handbook.

          Contribute positively to the work environment.

          Keep the World Arena, Ice Hall and Pikes Peak Center clients and guests as a primary consideration not only in executing responsibilities but also in the daily interaction with clients and guests.

          From time to time, additional duties may be assigned.

While this job description is intended to be an accurate reflection of the requirements of the job, management reserves the right to add or remove duties and/or hours from particular jobs when circumstances (i.e. emergencies, change in work load, etc.) dictate.

Work Schedule:

Must be flexible in working extended hours including nights, weekends and holidays as required.

Knowledge, Skills and Abilities:

  BA in Marketing or related field

  Minimum of 7-10 years experience in media buying preferably in a sports or entertainment environment with a clear understanding of ticket sales.

  Successfully demonstrate knowledge and decision making of principles, practices and terminology of advertising, marketing and social media.

  Ability to analyze and prepare marketing budgets.

  Strong organizational skills, written and verbal communication skills, team oriented.

To apply e-mail resume and cover letter to:  openposition@worldarena.com

Please note an annual wage range you expect.

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